Holmes Smokehouse Sausage
Proving Convenience Can Be Crafted
People want meals that feel satisfying and flavorful, but most “convenient” options force a tradeoff between quality and ease. The sausage aisle, in particular, is filled with products that either lean into heritage or convenience, rarely both. Holmes Smokehouse changes that dynamic with pre-sliced, real wood-smoked sausage — bringing authentic Texas flavor into everyday cooking without the extra effort. Our Objective: Drive awareness and trial by positioning Holmes as the shortcut to real, craveable meals, without compromising on craft.
Texas Smoked, Table Ready
Holmes’ signature smoke and bold flavor inspired a campaign built around one simple truth: real flavor doesn’t have to take time. Through craveable food visuals, fast-paced recipe content and a confident tone of Texas swagger, we showed how Holmes transforms everyday meals — turning quick dishes into something worth slowing down for.
The Results
The campaign helped Holmes Smokehouse carve out a new space in the sausage aisle and lead the pre-sliced category’s retail debut at Walmart. Across digital channels, the work delivered standout results, driving $1.55M in attributed sales, a 6.4x ROAS and a 48% new-to-brand buyer rate.
