Hint Water
Turning Water Into a Spellbreaker
We’ve been brainwashed by sugar — hooked on flavor we don’t need. Despite knowing better, we keep coming back for another sip. Hint Water is the reset. Purified water infused with real fruit flavor and without sugar, sweeteners or calories, Making it a crushable alternative to junk drinks. Our Objective: Drive awareness and household penetration by giving the brand a youthful voice that inspires people to break free from sugar and fall back in love with water.
Break Sugar’s Spell
We’re biologically wired to love sugar. It triggers dopamine, fueling a cycle of craving and overconsumption that’s hard to break. In many ways, it has us under its spell. We brought this subversively sinister grip to life through a multi-pronged campaign, positioning Hint as the disruptor — the fruit-flavored escape from sugar’s hold.
The Results
Our campaign wasted no time in creating an appropriate splash, increasing unaided brand awareness by 80%, delivering 5x ROAS at Walmart and netting $2.2M in sales from new customers. What’s more, these tasty results helped Hint renew their relationship with key retailer Target.
