Pitaya Foods
Brightening The World With Exotic Fruit
People want to live better — but even with the best intentions, it’s easy to fall into the same routines, choices and flavors. Pitaya offers a simple way out through vibrant, exotic superfruits that bring energy and excitement back to everyday habits. Our Objective: drive awareness by positioning Pitaya as a bold, craveable alternative that inspires people to break from the expected.
Bite Into Bright
Pitaya’s vibrant, nutrient-dense superfruits inspired a campaign built around “bright” as a transformative force. Through bold color and blooming visuals, we showed how one small choice can spark something new, shifting perspective and revealing a more energized, adventurous version of yourself.
The Results
The campaign helped Pitaya deliver record-setting sales, eclipsing every year in the brand’s history — with core frozen fruit sales up 33% year over year. Their retail footprint increased into over 15,000 additional retail stores and 5,000 food service locations nationwide, making Pitaya one of the most accessible premium, better-for-you foods on the market.
